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Image Sizing Requirements for Top eCommerce Marketplaces and Channels

images requirements

Many DIY product photography guides are now available to make it easier for eCommerce business to get high-quality product images.

Following a few simple rules about product photography will give you amazing and consistent product photos, even with a tight budget.

What’s tricky, however, is that eCommerce marketplaces and platforms have their own image sizing requirements. Regardless if you’re an omni-channel retailer or not, it’s important you keep track of these varying requirements.

Importance of high-quality product images

Product photos are probably the most underrated aspect of an eCommerce brand. I wouldn’t be surprised if you told me that product photography is the last thing you wanted to spend on.

But when it comes to selling online, your first impression really counts. Your product images help in creating a good impression of your brand and keeping potential customers engaged.

Having high-quality product images also solves one of the things that online shoppers hate - not being able to try the product first. With professional product photos, you’re improving the customers’ experience by allowing them to visualize the details of your product.

Professional product photos help you increase your sales conversion, build trust in your brand, improve customer satisfaction and increase your social shareability. Photos are what your customers rely on before making that important decision to buy your product.

Why are image sizing requirements important?

For omni-channel retailers, it makes sense to understand the different image sizing requirements for top eCommerce marketplaces and platforms. But if you’re selling on one platform or channel only, you might think that this is a trivial matter.

On the contrary, it pays to know these different image guidelines. It helps you prepare and create a more streamlined image creation process for your products.

If you understand the different image sizing requirements, it will be a lot easier for you to manage your photos if you decide to transfer to another eCommerce platform or add another channel to sell your products on.

Image guidelines for top eCommerce marketplaces and channels

If you want to know the image sizes for ecommerce websites, here’s a simple checklist that you can use:


Image size:
  • Minimum of 1,000 pixels in either width or height
  • Product itself should fill at least 85% of the canvas/image frame
File size: not indicated
Accepted file types: TIFF, JPEG, GIF and PNG
Image background: pure white (RGB 255,255,255)
Other requirements:
  • CYMK and sRGB color mode accepted
  • File names must consist of the product identifier, followed by a period and then the file type extension (examples: B000123456.jpg or 0237425673485.tif).
  • No spaces, dashes, or additional characters are allowed in the file names.
  • Do not use drawing or illustrations. The image should be either a professional photograph or a cover art of the product being sold.
  • Gratuitous or confusing additional objects in the photo are not allowed.
  • The image of the product must be in focus.
  • Additional graphics, texts or inset images are not allowed.
  • Pornographic and offensive materials are not allowed.

Amazon’s product image size requirements are very detailed. They’re also one of the strictest marketplaces. Make sure that you really follow the image size for your Amazon listing before submitting it.


Image size:
  • Minimum 500 pixels either side
  • Maximum 9000 pixels either side
  • Recommended size: between 800-1600 pixels on the longest side for zoom functionality
File size: maximum of 12MB per image
Accepted file types: JPEG, PNG, TIFF, BMP, GIF
Image background:
  • Solid background (between white and light grey).

Source: eBay

  • No border.
  • Light shadows are allowed, but not mirror reflections.
Other requirements:
  • Maximum of 12 images (non-motor products) and 24 images (motor products) per product.
  • All images must display a real representation of products being sold.
  • Do not include symbols or icons that are not included in the original product.
  • Do not include text or graphics that are not included in the original product.
  • Watermarks, copyright marks, or spots are not allowed.
  • Primary or main images should fill 80-90% of the image frame/canvas.
  • Placeholder images are not allowed.

Source: eBay


Image size:
  • Minimum of 500 by 500 pixels
  • Preferred size: 1,500 by 1,500 pixels
File size: not indicated
Accepted file types: Bitmap, Bmp, JPEG, TIF, GIF, PNG
Image background: not indicated
Other requirements:
  • Retailer-specific marketing language is not allowed (examples: “Customer Favorite” or “Featured Product”).
  • Placeholder images are not allowed.
  • Image source must be a valid URL.


Image size:

  • Minimum 1,000 by 1,000 pixels at 72 DPI;
  • 3,500 x 3,500 pixels at 72 DPI preferred
File size: not indicated
Accepted file types: JPG and PNG
Image background: Submit images with a relevant environmental or white background (avoid submitting images with faux backgrounds).
Other requirements:
  • Up to 20 images per product allowed.
  • RBG color mode accepted.
  • Images should be helpful to customers to make a buying decision.
  • Encourage to use images showing every angle of the product.
  • Fille enter space / image frame, no border.
  • Text, watermarks, logos, copyright texts are not allowed.
  • Images including adult content are not allowed.


Image size: minimum 400 x 400 pixels
File size: not indicated
Accepted file types: not indicated
Image background: white background for the main image
Other requirements:
  • Images containing watermarks, people, logos, and landmarks are prohibited.
  • Images must realistically represent the actual product by itself.
  • 1 image showcasing the product in a room or a related space is required.


Image size:
  • Minimum: not indicated
  • Maximum: 5,760 by 5760 pixels
  • Recommended: 2,048 by 2,048 pixels
File size: Less than 20 MB
Accepted file types: not indicated, but recommends JPEG
Image background: not indicated

Shopify has no image size limit. However, they recommend using a consistent aspect ratio (or height-to-width ratio) for all your product photos.


Image size: 1280 x 1280 pixels recommended
File size: not indicated
Accepted file types: JPEG/JPG, GIF and PNG
Image background: not indicated


Image size: Recommended: 1,200 pixels on either side
File size: not indicated
Accepted file types: Recommended: JPEG
Image background: not indicated


Image size: Depending on the image type
  • Thumbnail: 50 by 50 pixels
  • Small image: 470 x 470 pixels
  • Base image: 470 x 470 pixels (without Zoom) and 1100 x 1100 pixels (with Zoom)
File size: 5MB
Accepted file types: JPEG and PNG
Image background: not indicated

Magento recommends standardizing the product image sizes to attain the highest possible resolution.

While there are different image types, you can use 1 product image for all image types. If you don’t have any product images, a placeholder image will be used.


Image size: Recommended: 800 by 800 pixels
File size: not indicated
Accepted file types: JPEG and PNG
Image background: Recommended: white background

Woocommerce uses 3 types of product images - Single Product Image, Catalog Images and Product Thumbnails. The Single Product Image is the main/featured image.

While the recommended image size for WooCommerce is 800 by 800 pixels, you might want to use higher resolution images, especially if you want to take advantage of the zoom functionality.

Facebook and Instagram Ads

If you’re using Facebook or Instagram ads, it’s highly recommended that you follow their design recommendations to get the maximum value of the money you’re spending.

In general, Facebook recommends JPEG or PNG file types with image ratio of 9:16 to 16:9. For Instagram, minimum image ratio is 4:5 and the maximum image ratio is 1.91:1.

Fb 1

Source: Facebook

However, the specific image recommendation also varies depending on the ad placement you decide to choose.

For better understanding of each of the ad placement requirements, read the details here.

Universal product image guidelines

There’s no “one size fits all” when it comes to product image size for eCommerce websites.

The guideline below will allow you to create a streamlined image creation process for your images.

If you follow this, you won’t need to worry about reshooting your product photos, if or when you transfer to a different eCommerce marketplace or platform.

Image Size

Make sure your images are at least 2048px by 2048px. From all the platforms listed above, Shopify has the highest “recommended” image size of 2048px by 2048px.

With 2048px by 2048px, you can easily resize them to other sizes fitted for other marketplaces or channels.

Large “Product” Size

For best results, make sure the product itself fills out at least 85% of the image frame. Amazon is also strict about this.



Source: Pixc

A case study by VWO showed that slightly enlarged product images on the collection pages yielded a 9% increase in sales. So, it’s always a good habit to photograph your product images in focus.

Having a large product size also allows you to change the aspect ratio of your images without worrying about the quality of the product photos or the zoom functionality of your store.

File types/extensions

While JPEG/JPG is the most common file type used on eCommerce stores, I recommend saving a PNG version of your images as well.

If you’re targeting loading speed, you can easily convert PNGs to JPEGs later on. Use the JPEG/JPG version on your eCommerce stores, but save a PNG version for post-processing.

PNGs is a file extension that supports lossless data compression. This means that if the image is edited over and over again (without changing resolution or image size), the image does not lose its quality. So, if you need images edited multiple times, you can use the PNG version to ensure quality is not lost.

PNG file type also supports transparency unlike JPEG/JPG file type. If you’re aiming for flexibility, PNG will be more useful.

Image Background

Majority of eCommerce platforms and marketplaces recommend using a pure white background (#FFFFFF or RGB 255, 255, 255). Amazon is also very strict about this.

However, you might want to consider saving your images on a transparent background first. For platforms like Shopify, where there are no specific background requirements, it’ll allow you to easily add any background you like on an image with a transparent background.


Source: Pixc

If you’re selling on Amazon, you can easily turn the transparent background to white by converting the file to JPEG.

Tip: In most basic photo editors, like Paint, saving an image with a transparent background to JPEG will automatically turn the transparent background to white.

Regardless of whatever platform or marketplace you’re currently selling on now, make sure to always keep yourself updated with the latest image sizing requirements on different eCommerce platforms and marketplaces. The eCommerce industry is ever-changing. Keeping track of all these changes will help you stay on top of the game.

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Holly Cardew

Holly Cardew

Holly Cardew is the Founder of Pixc, a platform to help eCommerce stores edit and optimize their product photos so they can increase sales. Pixc turns average product images into beautiful ones by editing and removing the background within 24 hours. Starting out as a teenager, selling on eBay and creating her own online marketplace, Holly has a background in eCommerce, online marketing, graphic design and building distributed teams. She is also experienced in building and running Shopify stores, and growing large social media followings. In 2016, Holly was included in the Retail and eCommerce Forbes 30 under 30 list. Holly splits her time between San Francisco, Brisbane and Sydney. When Holly is not working, she loves travelling, exploring new places, beautiful design, typography and coming up with new business ideas.

Holly Cardew