--- title: "Buy Online, Pick-up In-Store: Opportunities and Challenges" description: When it comes to online shopping, convenience is king. Shoppers will be looking for flexible delivery and return options, and retailers will need to respond. For sellers with online and offline stores image: https://blog.jazva.com/hubfs/Featured%20Images/bopis-omnichannel-retail.jpeg --- [![Jazva](https://blog.jazva.com/hubfs/Jazva_November2017/Images/logo-249x56.png "Jazva")](https://www.jazva.com/) - [PRODUCT](https://www.jazva.com/product-tour) - [PRODUCT TOUR](https://www.jazva.com/product-tour) - [Products & Listings](https://www.jazva.com/product-tour) - [Inventory & Warehousing](https://www.jazva.com/product-tour/inventory-warehousing) - [Order Processing](https://www.jazva.com/product-tour/order-processing) - [Shipping](https://www.jazva.com/product-tour/shipping) - [INTEGRATIONS](https://www.jazva.com/integrations) - [Marketplaces](https://www.jazva.com/integrations/marketplaces) - [Amazon](https://www.jazva.com/integrations/amazon) - [Jet](https://www.jazva.com/integrations/jet) - [eBay](https://www.jazva.com/integrations/ebay) - [Walmart](https://www.jazva.com/integrations/walmart) - [Web Stores & Shopping Carts](https://www.jazva.com/integrations/web-stores-shopping-carts) - 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[COMPANY](https://www.jazva.com/about-us) - [PARTNERS](https://www.jazva.com/partners) - [NEWS & EVENTS](https://www.jazva.com/news-events) - [TERMS OF USE](https://www.jazva.com/terms-of-use) - [PRIVACY POLICY](https://www.jazva.com/privacy-policy) # Blog for PowerSellers The trusted resource on multi-channel selling, ecommerce growth hacking, and seller productivity. [![SUBSCRIBE TO NEWSLETTER ](https://no-cache.hubspot.com/cta/default/2659049/ff58488e-9830-43a6-8087-6f65ae72f57e.png)](https://cta-redirect.hubspot.com/cta/redirect/2659049/ff58488e-9830-43a6-8087-6f65ae72f57e) # Buy Online, Pick-up In-Store: Opportunities and Challenges January 19, 2017 By: [Albert Ong](https://blog.jazva.com/author/albert-ong) - [Tweet](https://twitter.com/share) When it comes to online shopping, convenience is king. Shoppers will be looking for flexible delivery and return options, and retailers will need to respond. For sellers with online and offline stores, [omnichannel strategies are the key](http://www.jazva.com/blog/ecommerce-trends-2017) to winning today’s busy and price-conscious shoppers. Buy Online Pick-up In-Store (BOPIS) is an omnichannel strategy that has been gaining popularity. Since price and convenience significantly [influence purchasing decisions](http://www.jazva.com/blog/empowered-shoppers-online-purchase), many customers may want to save on shipping costs by buying products online and picking-up in-store. BOPIS has become a huge differentiator in retail, an advantage online-only sellers do not have. But while BOPIS is a great convenience to shoppers, it needs to be tied to a [robust order and inventory management system](http://www.jazva.com/blog/buyers-guide-inventory-management) to support seamless in-store fulfillment. According to a study by [iVend Retail](https://ivend.com/), **57.5% of all shoppers use BOPIS**, but **only 31.6% describe it as being a smooth process**. Many retailers have trouble incorporating omnichannel strategies into their online and offline channels, despite customers demanding this kind of flexibility. **Why Do Shoppers Use BOPIS?** - To avoid shipping costs (65.3%) - Convenience (29.2%) - Being able to return the product instantly if it doesn’t meet their expectations (23.5%) A similar report by [Internet Retailer](https://www.internetretailer.com/2017/01/16/retailers-havent-perfected-buy-online-pick-store-yet) found that 73% of consumers picked up an online order in store to avoid having to pay for shipping, while 32.2% said convenience as a motivating factor. Omnichannel is here to stay, [blurring the lines between online and offline commerce](http://www.jazva.com/blog/closing-gap-physical-digital-store). Amazon is opening another brick-and-mortar bookstore in Manhattan to increase their offline presence, and Walmart continues to acquire ecommerce brands like ShoeBuy to diversify their [online product assortment](http://www.jazva.com/blog/relevance-amazon-legacy-retailers). ### Jazva's New BOPIS Feature Offers Retailers More Sales Opportunity Jazva recently added BOPIS to its suite of omnichannel features, including [Buy Online Return In-Store (BORIS)](http://www.jazva.com/blog/how-you-handle-returns-really-matter-to-the-customer-experience) and [Ship From Store](http://www.jazva.com/blog/using-ship-from-store-fulfillment). With Jazva’s [in-store pick-up options](http://www.jazva.com//news-events/press-releases/jazva-launches-omnichannel-bopis-01-17), sellers can display product availability across their retail locations, and inventory counts will be shown on the webstore in real time. Since the frontend is synced with Jazva’s inventory management system, stock levels are kept up to date. This feature lets sellers provide their customers more flexibility and better shopping experiences. Interested? Find out how Jazva can upgrade your retail business today! [![Jazva Demo Request](https://blog.jazva.com/hs-fs/hubfs/Imported_Blog_Media/jazva-demo-request-1.jpg?width=700&height=350&name=jazva-demo-request-1.jpg)](http://www.jazva.com/demo-request?o=blog_20170103&utm_source=wordpress&utm_medium=blog&utm_content=website&utm_campaign=blog_20170103_demorequest) - [About](https://blog.jazva.com/buy-online-pickup-instore-bopis#tabs-1) - [Latest Posts](https://blog.jazva.com/buy-online-pickup-instore-bopis#tabs-2) ![Albert Ong](https://blog.jazva.com/hubfs/Albert%20portrait.jpeg) Seuraa minua [LinkedIn](https://www.linkedin.com/in/albert-ong/) ### [Albert Ong](https://blog.jazva.com/author/albert-ong) Albert Ong is the marketing manager at Jazva, an all-in-one ecommerce platform for multi-channel sellers. When not leading content strategy, Albert spends his time listening to audiobooks, writing science fiction, and binge-watching Netflix. ![Albert Ong](https://blog.jazva.com/hubfs/Albert%20portrait.jpeg) Seuraa minua [LinkedIn](https://www.linkedin.com/in/albert-ong/) #### Latest posts by Albert Ong ([see all](https://blog.jazva.com/author/albert-ong)) - [10 Amazon Selling Tips: How to Increase Sales Effectively](https://blog.jazva.com/amazon-selling-tips-how-to-increase-sales) - 23.08.2018 - [12 Steps to Start Selling on Walmart Marketplace in 2018](https://blog.jazva.com/start-selling-on-walmart-marketplace) - 16.08.2018 - [\[Infographic\] A Brief History of Walmart Marketplace](https://blog.jazva.com/history-of-walmart-infographic) - 09.08.2018 [![Inventory eBook](https://no-cache.hubspot.com/cta/default/2659049/b2991cda-bb4b-4dcd-9574-6b056920cd5e.png)](https://cta-redirect.hubspot.com/cta/redirect/2659049/b2991cda-bb4b-4dcd-9574-6b056920cd5e) ### Read Our Best Topics - [Multi-Channel Growth Guides (14)](https://blog.jazva.com/topic/multi-channel-growth-guides) - [Amazon Growth Hacking (10)](https://blog.jazva.com/topic/amazon-growth-hacking) - [Walmart Growth Hacking (4)](https://blog.jazva.com/topic/walmart-growth-hacking) - ["BigCommerce Shopping cart" (1)](https://blog.jazva.com/topic/bigcommerce-shopping-cart) - ["amazon marketplace" (1)](https://blog.jazva.com/topic/amazon-marketplace) - ["bulk listings" (1)](https://blog.jazva.com/topic/bulk-listings) - ["eBay marketplace" (1)](https://blog.jazva.com/topic/ebay-marketplace) - ["magenta shopping cart" (1)](https://blog.jazva.com/topic/magenta-shopping-cart) - ["multi-store and warehouse management (1)](https://blog.jazva.com/topic/multi-store-and-warehouse-management) - ["product management" (1)](https://blog.jazva.com/topic/product-management) - ["shopify shopping cart" (1)](https://blog.jazva.com/topic/shopify-shopping-cart) - ["volition shopping cart" (1)](https://blog.jazva.com/topic/volition-shopping-cart) - ["woo commerce shopping cart" (1)](https://blog.jazva.com/topic/woo-commerce-shopping-cart) - [inventory management (1)](https://blog.jazva.com/topic/inventory-management) see all ### Subscribe to Our Newsletter ### Recent Posts #### Ready to Optimize Your Business and Accelerate Sales?[Free Consultation](https://lead.jazva.com/free-consultation) [Product](https://www.jazva.com/product-tour) - [Products & Listings](https://www.jazva.com/product-tour/products-listings) - [Inventory & Warehousing](https://www.jazva.com/product-tour/inventory-warehousing) - [Order Processing](https://www.jazva.com/product-tour/order-processing) - [Shipping](https://www.jazva.com/product-tour/shipping) [About Us](https://www.jazva.com/about-us) - [Company](https://www.jazva.com/about-us) - [Partners](https://www.jazva.com/partners) - [News & Events](https://www.jazva.com/news-events) - [Terms of Use](https://www.jazva.com/terms-of-use) - [Privacy Policy](https://www.jazva.com/privacy-policy) [Integrations](https://www.jazva.com/integrations) - [Amazon](https://www.jazva.com/integrations/amazon) - [eBay](https://www.jazva.com/integrations/ebay) - [Jet](https://www.jazva.com/integrations/jet) - [Shopify](https://www.jazva.com/integrations/shopify) - [Magento](https://www.jazva.com/integrations/magento) - [BigCommerce](https://www.jazva.com/integrations/bigcommerce) - [WooCommerce](https://www.jazva.com/integrations/woocommerce) - [Volusion](https://www.jazva.com/integrations/volusion) - [Walmart](https://www.jazva.com/integrations/walmart) Resources - [Blog](https://www.jazva.com/blog) - [eBooks](https://www.jazva.com/ebooks) - [Help Center](https://help.jazva.com/hc/en-us) - Get a Quote Connect with Us - - - - [![Capterra](https://blog.jazva.com/hubfs/Jazva_November2017/Images/0dc572432e6ee7a7f17b481d4689bd56.png "Capterra")](https://www.capterra.com/reviews/150790/Jazva?utm_source=vendor&utm_medium=badge&utm_campaign=capterra_reviews_badge) [![Web Retailer](http://www.webretailer.com/badge/v/2/id/2528)](http://www.webretailer.com/profiles/jazva.asp) [![Jazva Reviews](https://blog.jazva.com/hs-fs/hubfs/Jazva_Reviews.png?width=239&name=Jazva_Reviews.png "Jazva Reviews")](https://reviews.financesonline.com/p/jazva) 790 E Colorado Blvd. Suite #250, Pasadena, CA 91101, toll free: (888) 500-2520 [info@jazva.com](mailto:info@jazva.com) #### **Ready to Scale Your Business?** Discover the power of intelligent automation. 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