--- title: Amazon Responds to Walmart, Lowers Free Shipping Threshold description: It’s rare to see Amazon intimidated by other retailers, but Amazon’s latest reactionary response is a sign that the ecommerce giant may have felt threatened. Industry experts believe that the race is image: https://blog.jazva.com/hubfs/Featured%20Images/omnichannel-domination.png --- [![Jazva](https://blog.jazva.com/hubfs/Jazva_November2017/Images/logo-249x56.png "Jazva")](https://www.jazva.com/) - [PRODUCT](https://www.jazva.com/product-tour) - [PRODUCT TOUR](https://www.jazva.com/product-tour) - [Products & Listings](https://www.jazva.com/product-tour) - [Inventory & Warehousing](https://www.jazva.com/product-tour/inventory-warehousing) - [Order Processing](https://www.jazva.com/product-tour/order-processing) - [Shipping](https://www.jazva.com/product-tour/shipping) - [INTEGRATIONS](https://www.jazva.com/integrations) - [Marketplaces](https://www.jazva.com/integrations/marketplaces) - [Amazon](https://www.jazva.com/integrations/amazon) - [Jet](https://www.jazva.com/integrations/jet) - [eBay](https://www.jazva.com/integrations/ebay) - [Walmart](https://www.jazva.com/integrations/walmart) - [Web Stores & Shopping Carts](https://www.jazva.com/integrations/web-stores-shopping-carts) - [Shopify](https://www.jazva.com/integrations/shopify) - [Woocommerce](https://www.jazva.com/integrations/woocommerce) - [Volusion](https://www.jazva.com/integrations/volusion) - [Magento](https://www.jazva.com/integrations/magento) - [BigCommerce](https://www.jazva.com/integrations/bigcommerce) - [Shipping Providers](https://www.jazva.com/integrations/shipping-providers) - [UPS](https://www.jazva.com/integrations/ups) - [USPS](https://www.jazva.com/integrations/usps) - [Seller Fulfilled Prime](https://www.jazva.com/integrations/sfp) - [Endicia](https://www.jazva.com/integrations/endicia) - [FedEx](https://www.jazva.com/integrations/fedex) - [EDI](https://www.jazva.com/integrations/edi) - [CommerceHub](https://www.jazva.com/integrations/edi) - [Walmart](https://www.jazva.com/integrations/edi) - [Custom EDI Partners](https://www.jazva.com/integrations/edi) - [Amazon Vendor Central](https://www.jazva.com/integrations/edi) - [Wayfair](https://www.jazva.com/integrations/edi) - [Accounting](https://www.jazva.com/integrations/accounting) - [QuickBooks](https://www.jazva.com/integrations/quickbooks) - [SUCCESS STORIES](https://www.jazva.com/customer-success) - RESOURCES - [BLOG](https://blog.jazva.com/) - [EBOOKS](https://www.jazva.com/ebooks) - [MULTI-CHANNEL GUIDE](https://www.jazva.com/guides/inventory-management-automation) - [HELP CENTER](https://help.jazva.com/) - [GET A QUOTE](https://lead.jazva.com/request-quote) - [ABOUT US](https://www.jazva.com) - [COMPANY](https://www.jazva.com/about-us) - [PARTNERS](https://www.jazva.com/partners) - [NEWS & EVENTS](https://www.jazva.com/news-events) - [TERMS OF USE](https://www.jazva.com/terms-of-use) - [PRIVACY POLICY](https://www.jazva.com/privacy-policy) REQUEST DEMO [![Jazva](https://blog.jazva.com/hubfs/Jazva_November2017/Images/logo-249x56.png "Jazva")](https://www.jazva.com/) REQUEST DEMO - [PRODUCT](https://www.jazva.com/product-tour) - [PRODUCT TOUR](https://www.jazva.com/product-tour) - [Products & Listings](https://www.jazva.com/product-tour) - [Inventory & Warehousing](https://www.jazva.com/product-tour/inventory-warehousing) - [Order Processing](https://www.jazva.com/product-tour/order-processing) - [Shipping](https://www.jazva.com/product-tour/shipping) - [INTEGRATIONS](https://www.jazva.com/integrations) - [Marketplaces](https://www.jazva.com/integrations/marketplaces) - [Amazon](https://www.jazva.com/integrations/amazon) - [Jet](https://www.jazva.com/integrations/jet) - [eBay](https://www.jazva.com/integrations/ebay) - [Walmart](https://www.jazva.com/integrations/walmart) - [Web Stores & Shopping Carts](https://www.jazva.com/integrations/web-stores-shopping-carts) - [Shopify](https://www.jazva.com/integrations/shopify) - [Woocommerce](https://www.jazva.com/integrations/woocommerce) - [Volusion](https://www.jazva.com/integrations/volusion) - [Magento](https://www.jazva.com/integrations/magento) - [BigCommerce](https://www.jazva.com/integrations/bigcommerce) - [Shipping Providers](https://www.jazva.com/integrations/shipping-providers) - [UPS](https://www.jazva.com/integrations/ups) - [USPS](https://www.jazva.com/integrations/usps) - [Seller Fulfilled Prime](https://www.jazva.com/integrations/sfp) - [Endicia](https://www.jazva.com/integrations/endicia) - [FedEx](https://www.jazva.com/integrations/fedex) - [EDI](https://www.jazva.com/integrations/edi) - [CommerceHub](https://www.jazva.com/integrations/edi) - [Walmart](https://www.jazva.com/integrations/edi) - [Custom EDI Partners](https://www.jazva.com/integrations/edi) - [Amazon Vendor Central](https://www.jazva.com/integrations/edi) - [Wayfair](https://www.jazva.com/integrations/edi) - [Accounting](https://www.jazva.com/integrations/accounting) - [QuickBooks](https://www.jazva.com/integrations/quickbooks) - [SUCCESS STORIES](https://www.jazva.com/customer-success) - RESOURCES - [BLOG](https://blog.jazva.com/) - [EBOOKS](https://www.jazva.com/ebooks) - [MULTI-CHANNEL GUIDE](https://www.jazva.com/guides/inventory-management-automation) - [HELP CENTER](https://help.jazva.com/) - [GET A QUOTE](https://lead.jazva.com/request-quote) - [ABOUT US](https://www.jazva.com) - [COMPANY](https://www.jazva.com/about-us) - [PARTNERS](https://www.jazva.com/partners) - [NEWS & EVENTS](https://www.jazva.com/news-events) - [TERMS OF USE](https://www.jazva.com/terms-of-use) - [PRIVACY POLICY](https://www.jazva.com/privacy-policy) # Blog for PowerSellers The trusted resource on multi-channel selling, ecommerce growth hacking, and seller productivity. [![SUBSCRIBE TO NEWSLETTER ](https://no-cache.hubspot.com/cta/default/2659049/ff58488e-9830-43a6-8087-6f65ae72f57e.png)](https://cta-redirect.hubspot.com/cta/redirect/2659049/ff58488e-9830-43a6-8087-6f65ae72f57e) # Amazon Responds to Walmart, Lowers Free Shipping Threshold February 24, 2017 By: [Albert Ong](https://blog.jazva.com/author/albert-ong) - [Tweet](https://twitter.com/share) It’s rare to see Amazon intimidated by other retailers, but Amazon’s latest reactionary response is a sign that the ecommerce giant may have felt threatened. Industry experts believe that the race is tightening. Walmart is claiming more online retail market share. # Platforms & Marketplaces ## Amazon Quietly Reduces Free Shipping Minimum to $35 Amazon dropped their free shipping threshold to $35 for non-Prime members, matching the free shipping thresholds of Walmart.com and Jet.com. The change came just three weeks after Walmart announced their [2-day free shipping for all customers](http://www.jazva.com/blog/walmart-fedex-fulfillment-vs-amazon). Analysts believe Amazon felt threatened by the competition and decided to take the offensive.    via [Internet Retailer](https://www.internetretailer.com/2017/02/20/amazon-lowers-its-free-shipping-threshold-35) ## Jet Boosts Product Assortment with Walmart & Sam’s Club Brands Now that Jet and Walmart’s online order fulfillment centers have been linked up, the [ecommerce upstart Jet.com](http://www.jazva.com/integrations/jet) has started offering Walmart’s in-house brands, including Great Value, Equate and Sam’s Choice. Bolstering Jet’s relatively thin assortment is a small but significant step in coming closer to challenging Amazon.    via [Bloomberg](https://www.bloomberg.com/news/articles/2017-02-21/jet-s-hipster-shoppers-get-a-taste-of-wal-mart-in-house-brands) ## Google Home Implements Voice Shopping with Same-Day Delivery Google Home, a smart device that rivals [Amazon’s Echo and Echo Dot](http://www.jazva.com/blog/alexa-paid-ads-sponsored-products), now lets shoppers instantly purchase products from Google’s Express shopping service. Google Express shopping offers items from more than 50 retailers and offers same day delivery in 12 states.    via [Business Insider](http://www.businessinsider.com/google-home-adds-shopping-capabilities-2017-2) # Retail By The Numbers ## Walmart’s eCommerce Sales Jump 29%; eCommerce Investments Prove Effective In their 4Q earnings, Walmart reported a 36% jump on GMV and a 29% growth in online sales - the highest in 3 years since 2013 4Q. Walmart also announced that there are now more than 35 million SKUs on Walmart.com, partially driven by [third-party marketplace sellers](http://www.jazva.com/blog/amazon-numbers-fedex-walmart-grows).    via [Marketing Land](http://marketingland.com/walmart-reports-29-growth-us-e-commerce-207315) ## 93% of Baby Boomers Feel Overlooked & Unrewarded By Retailers Baby boomers are among the heaviest spenders in retail, but the vast majority of them are likely to stray from their favorite brands. According to a recent survey, 88% of baby boomers feel that brands don’t take the time to get to know and understand what they want, and 71% believe that their customer loyalty is not adequately rewarded.    via [Fierce Retail](http://www.fierceretail.com/digital/93-baby-boomers-feel-overlooked-under-rewarded-by-retailers) --- *Don’t miss any sales. Get the top strategies to succeed in multi-channel ecommerce! Download our whitepaper.* [![Jazva Whitepaper](https://blog.jazva.com/hs-fs/hubfs/Imported_Blog_Media/Twitter_Post_%E2%80%93_Jazva_Quote-1-1.png?width=710&height=318&name=Twitter_Post_%E2%80%93_Jazva_Quote-1-1.png)](http://www.jazva.com/whitepapers/multichannel?o=blog_20170224&utm_source=wordpress&utm_medium=blog&utm_content=website&utm_campaign=blog_20170224_multichannel-whitepaper) - [About](https://blog.jazva.com/amazon-responds-walmart-free-shipping#tabs-1) - [Latest Posts](https://blog.jazva.com/amazon-responds-walmart-free-shipping#tabs-2) ![Albert Ong](https://blog.jazva.com/hubfs/Albert%20portrait.jpeg) Seuraa minua [LinkedIn](https://www.linkedin.com/in/albert-ong/) ### [Albert Ong](https://blog.jazva.com/author/albert-ong) Albert Ong is the marketing manager at Jazva, an all-in-one ecommerce platform for multi-channel sellers. When not leading content strategy, Albert spends his time listening to audiobooks, writing science fiction, and binge-watching Netflix. ![Albert Ong](https://blog.jazva.com/hubfs/Albert%20portrait.jpeg) Seuraa minua [LinkedIn](https://www.linkedin.com/in/albert-ong/) #### Latest posts by Albert Ong ([see all](https://blog.jazva.com/author/albert-ong)) - [10 Amazon Selling Tips: How to Increase Sales Effectively](https://blog.jazva.com/amazon-selling-tips-how-to-increase-sales) - 23.08.2018 - [12 Steps to Start Selling on Walmart Marketplace in 2018](https://blog.jazva.com/start-selling-on-walmart-marketplace) - 16.08.2018 - [\[Infographic\] A Brief History of Walmart Marketplace](https://blog.jazva.com/history-of-walmart-infographic) - 09.08.2018 [![Inventory eBook](https://no-cache.hubspot.com/cta/default/2659049/b2991cda-bb4b-4dcd-9574-6b056920cd5e.png)](https://cta-redirect.hubspot.com/cta/redirect/2659049/b2991cda-bb4b-4dcd-9574-6b056920cd5e) ### Read Our Best Topics - [Multi-Channel Growth Guides (14)](https://blog.jazva.com/topic/multi-channel-growth-guides) - [Amazon Growth Hacking (10)](https://blog.jazva.com/topic/amazon-growth-hacking) - [Walmart Growth Hacking (4)](https://blog.jazva.com/topic/walmart-growth-hacking) - ["BigCommerce Shopping cart" (1)](https://blog.jazva.com/topic/bigcommerce-shopping-cart) - ["amazon marketplace" (1)](https://blog.jazva.com/topic/amazon-marketplace) - ["bulk listings" (1)](https://blog.jazva.com/topic/bulk-listings) - ["eBay marketplace" (1)](https://blog.jazva.com/topic/ebay-marketplace) - ["magenta shopping cart" (1)](https://blog.jazva.com/topic/magenta-shopping-cart) - ["multi-store and warehouse management (1)](https://blog.jazva.com/topic/multi-store-and-warehouse-management) - ["product management" (1)](https://blog.jazva.com/topic/product-management) - ["shopify shopping cart" (1)](https://blog.jazva.com/topic/shopify-shopping-cart) - ["volition shopping cart" (1)](https://blog.jazva.com/topic/volition-shopping-cart) - ["woo commerce shopping cart" (1)](https://blog.jazva.com/topic/woo-commerce-shopping-cart) - [inventory management (1)](https://blog.jazva.com/topic/inventory-management) see all ### Subscribe to Our Newsletter ### Recent Posts #### Ready to Optimize Your Business and Accelerate Sales?[Free Consultation](https://lead.jazva.com/free-consultation) [Product](https://www.jazva.com/product-tour) - [Products & Listings](https://www.jazva.com/product-tour/products-listings) - [Inventory & Warehousing](https://www.jazva.com/product-tour/inventory-warehousing) - [Order Processing](https://www.jazva.com/product-tour/order-processing) - [Shipping](https://www.jazva.com/product-tour/shipping) [About Us](https://www.jazva.com/about-us) - [Company](https://www.jazva.com/about-us) - [Partners](https://www.jazva.com/partners) - [News & Events](https://www.jazva.com/news-events) - [Terms of Use](https://www.jazva.com/terms-of-use) - [Privacy Policy](https://www.jazva.com/privacy-policy) [Integrations](https://www.jazva.com/integrations) - [Amazon](https://www.jazva.com/integrations/amazon) - [eBay](https://www.jazva.com/integrations/ebay) - [Jet](https://www.jazva.com/integrations/jet) - [Shopify](https://www.jazva.com/integrations/shopify) - [Magento](https://www.jazva.com/integrations/magento) - [BigCommerce](https://www.jazva.com/integrations/bigcommerce) - [WooCommerce](https://www.jazva.com/integrations/woocommerce) - [Volusion](https://www.jazva.com/integrations/volusion) - [Walmart](https://www.jazva.com/integrations/walmart) Resources - [Blog](https://www.jazva.com/blog) - [eBooks](https://www.jazva.com/ebooks) - [Help Center](https://help.jazva.com/hc/en-us) - Get a Quote Connect with Us - - - - [![Capterra](https://blog.jazva.com/hubfs/Jazva_November2017/Images/0dc572432e6ee7a7f17b481d4689bd56.png "Capterra")](https://www.capterra.com/reviews/150790/Jazva?utm_source=vendor&utm_medium=badge&utm_campaign=capterra_reviews_badge) [![Web Retailer](http://www.webretailer.com/badge/v/2/id/2528)](http://www.webretailer.com/profiles/jazva.asp) [![Jazva Reviews](https://blog.jazva.com/hs-fs/hubfs/Jazva_Reviews.png?width=239&name=Jazva_Reviews.png "Jazva Reviews")](https://reviews.financesonline.com/p/jazva) 790 E Colorado Blvd. Suite #250, Pasadena, CA 91101, toll free: (888) 500-2520 [info@jazva.com](mailto:info@jazva.com) #### **Ready to Scale Your Business?** Discover the power of intelligent automation. Schedule your **live demo** today!