Amazon sellers were not the only ones who benefited from Prime Day. In a survey by Internet Retailer, shoppers also checked deals from other sites, including Walmart.com (16%) and eBay (14%). Overall, Amazon shoppers spent $21-$50 on Prime Day, lower than the $75 average order value. Nevertheless, Amazon traffic was 15% higher than Prime Day 2016.
Non-Amazon Sellers Got a 44% Boost from Prime Day
According to data from Salesforce, online sales from non-Amazon retailers increased by 44% on Prime Day. Similarly, conversions were 34% higher for retailers compared to the day before Prime Day. Another interesting point is that 77% of orders shipped by non-Amazon retailers came with free shipping, up from 17% the day before. via Digital Commerce360
Amazon Launches Spark to Improve Product Discovery
Native to the Amazon mobile app, Spark is a new feature that takes advantage of social shopping. Spark users receive an Instagram-like feed of shoppable photos from people who share similar interests. Users are encouraged to post stories, ideas and images of products they love, and products can be added to their Amazon shopping bag with a single click. via The Verge
Google Counters Amazon with New Shopping Features
Taking aim at Amazon, Google is now enabling sellers to add more content, including images, descriptions and videos, to shopping search results and ads. Dubbed the “Google Manufacturer Center,” the free tool will allow manufacturers to upload their own product information. Google claims this would generate 8% more impressions and 10% more clicks. via CNBC
Walmart Ups Their Game with Massive eCommerce Fulfillment Center
In their fight against Amazon, Walmart recently unveiled a new state-of-the-art ecommerce fulfillment center, this time in Davenport, FL. The 50-acre campus aims to store millions of inventory items on site, and will enable Walmart to fulfill and ship online orders faster, directly to online shoppers or to stores for free pickup. via PYMNTS.com
Goldman Sachs: Walmart Is Well-Positioned to Handle Competition from Amazon
Analysts have noted Walmart's capacity to handle competition from Amazon, citing the retailer's strong presence in rural markets and current inventory discipline. One of Walmart’s key advantages is that half of their stores are in rural areas, where fast shipping and grocery delivery would be too expensive to operate. In this area, Amazon has less reach. via Barrons
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