While marketing and advertising businesses are still watchful of AI trends, eCommerce entities are already reaping its benefits. Forget Automotive and Healthcare. They are way ahead in terms of deploying AI tools and applications.
The trend signifies the diverse side of AI. The technology is meant for most industries today. Healthcare was rightly among the first beneficiaries because it always needed accuracy in terms of diagnostics and medical analysis.
Similarly, retail online commerce industry is transforming now. It is huge and expected to go over $4.88 trillion by end of 2021.
Data collection, customer record keeping, data analysis and frontend optimization was long awaited for a simpler solution. AI has made it easier for eCommerce or mobile commerce retailers.
Be it 24x7 chatbot support, personal shopping assistance or content personalization, AI is of big help. In fact, AI trends are all over online commerce today.
Marketing side, however, is still waiting for AI additions. Getting traffic and inducing online sales still require business owners’ attention. Given the year on sales and marketing reports, it looks like these portfolios would continue to pose a challenge for businesses, until they long.
I’m sure by now, you must have understood why I started off saying marketing and advertising businesses are carefully analyzing AI to fully include the technology into their operations.
Take a look at some of the AI trends that we are seeing in online retail space today. The reason I say online commerce and not specifying eCommerce or mobile commerce is because more users are accessing internet on mobiles which are well equipped to facilitate online shopping.
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